In a competitive property market, making the right offer — and making it in the right way — can be the difference between securing your dream home and losing it to another buyer.
Before you make an offer, do your research. Look at recent sold prices for comparable properties in the area using Land Registry data. Understanding what similar homes have actually sold for (not just what they were listed at) gives you a solid foundation for your offer.
Consider the seller’s situation as well as the price. A seller who needs to move quickly may prefer a buyer who can proceed without delay over one offering a higher price but in a complicated chain. If you’re a cash buyer or have already sold your property, make sure the agent knows — it’s a significant advantage.
Don’t assume you need to offer under the asking price. In strong markets, properties frequently sell above asking price, and a low opening offer can damage the relationship with the seller before it’s even begun. If the property is priced fairly and you want it, offer accordingly.
When you make your offer, be clear about your position — your mortgage status, whether you have a property to sell, your preferred timescales and any conditions. Sellers and agents appreciate transparency.
If your offer is rejected, ask for feedback before deciding whether to increase it. Understanding why it was declined helps you make a more informed decision about your next move.
Finally, once your offer is accepted, move quickly. Instruct your solicitor immediately and keep the momentum going. A slow buyer gives sellers reason to doubt.
